Tuesday 7th November 2017
By Michelle Hammond
Attending the right networking event can put you in touch with a wealth of industry experts and contacts that can help you to grow your reputation and increase your client base. There is a plethora of networking events all over the country and so it is important that you select the right ones to attend for your business. You don’t want to waste your valuable time attending an event which will offer no valuable leads for your business. Then it is just a matter of standing out from the crowd and leaving a positive and long-lasting impression. Here, we take a look at some of the ways you can make a great impression at your next networking event.
Research has proven that people are more likely to remember you, and remember you in a positive light, if you smile and make direct eye contact when you are first introduced. While this tip is simple, many people forget or are too embarrassed to be so open on a first meeting. Leave the impression that you are a confident and trustworthy individual with a beaming smile and strong handshake for every person you meet at your networking event. It’ll make you more memorable, and in a more positive way.
It is a good idea to find out who is attending the networking event and make a list of a few key people who you want to talk to. Think about who may have the best links to help you further your business such as suppliers or clients they may be able to refer to you. Try to spend at least 5 minutes talking to each person on your list and also try to include time to speak to at least two of the keynote speakers at the event.
Keep your mobile phone or tablet in your bag, pocket, or even better- the car, during the event. Nothing says “unapproachable” more than you staring at a tablet or constantly checking your phone. Having a mobile device in your hands creates a barrier and distracts you from conversation- it is also pretty rude. Put it away and keep it on silent so it offers no distraction.
Research a few on trend topics and subjects before your event so that you are armed with some great relevant ice breakers. This will give you plenty of interesting ammo to strike up new conversations and also give you valuable input to any existing conversations you wish to join. You will appear knowledgeable and interesting and it will help you to leave a lasting impression.
It doesn’t take hours of preparation to really make an impression on a room full of potential clients. Simply follow the tips above and you’re sure to leave any networking event with at least a few leads – if not a few new clients.
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